Impromptu Jam Session of the Day
- Professor Russell Foster of Oxford, speaking on how people are getting less sleep these days at their own peril…
link here.Follow me on Twitter!
Tall Guy of the Day: This HS basketball player is 7’5”…doesn’t need to jump, to dunk. What are you doing with your life?Follow me on Twitter!
A fantastic watch on the miracles possible with modern medicine.Follow me on Twitter!
Your morning fix: A baby turtle eating a raspberry. #greatthingstowatchinthemorningFollow me on Twitter!
Happy Birthday to the Hitch, who would have been 64 years old today.Follow me on Twitter!
It seems to me that we’ve seen an increasing amount of public relations blunders by large companies, who appear to lack the tact or discretion to properly design a marketing campaign. Take the above, for example. For me, this sends the message that Nike sees winning as the most important thing in the world - more than marriage, more than honesty, more than the torrid mix of things that accelerated Tiger Woods’ fall from grace a couple years ago. Now, because he is back on top and rated as the #1 golfer in the world, his sins are absolved.
We live in a society which forgives, and the pace of forgiveness seems to vary depending upon social status, whether you are an athlete, politician or average Joe, but the message that as long as you’re winning, nothing else matters is a faulty one. I’m not sure we’ve arrived at a time when Nike is best served by embracing Tiger, from a branding perspective. At least, not like this.
As evidence that this isn’t an isolated issue to Nike, I offer the below image, recently released in India by a marketing company vying for business from Ford. (Ford has disavowed the advert and said it had no role in its production or approval, so I think they are off the hook.) The wider concern however is that leading professionals in the field sat around a room and thought this would create value for a firm. Sex certainly sells, there is no debate around that, but crossing the line to be so explicit about one’s objectification of women is bad business. It may have worked for GoDaddy, but Ford’s customers are mothers and fathers, not amateur web developers with foolish goatees and hooded sweatshirts. I grant that Ford isn’t responsible for this advertisement, but I’m surprised that any leading firm would produce this as a marketing ploy for a major car manufacturer. Marketing should get back to Coca Cola polar bears and talking bullfrogs.
Follow me on Twitter!
At its most repugnant, the belief that women must be subjugated to the wishes of men excuses slavery, violence, forced prostitution, genital mutilation and national laws that omit rape as a crime. But it also costs many millions of girls and women control over their own bodies and lives, and continues to deny them fair access to education, health, employment and influence within their own communities.
The impact of these religious beliefs touches every aspect of our lives. They help explain why in many countries boys are educated before girls; why girls are told when and whom they must marry; and why many face enormous and unacceptable risks in pregnancy and childbirth because their basic health needs are not met.”
Jimmy Carter, Losing My Religion for Equality Op-Ed
(link)Follow me on Twitter!
Why Penmanship Counts
Jack Lew, Obama’s appointee for the next U.S. Treasury Secretary, has an incredibly illegible John Hancock, consisting mostly of loops and squiggles. Should he be confirmed, the American public will be treated to this splendidly poor doodle each time they pick up a new bill of paper currency. Hopefully he won’t be asked to speak to any of our nation’s youngsters on best-practice handwriting techniques.Follow me on Twitter!